How to Improve Your Rankings With Yahoo
Sweat Equity Tip: Short on time.... focus on
Google as Yahoo represents 15.61% of the browsing world whereas Google
represents 73.52% as of May 2009
This data was pulled directly from the Yahoo site reference.
Generally, you can ensure you have unique and targeted content for your
audience. Here are a few tips that can help your page be found by a focused
search on the Internet:
- Think carefully of the key terms that your users will search on to
find content like yours. Use those terms to guide the text and
construction of your page.
- Users are more likely to click a link if the title matches their
search. Choose terms for the title that match the concept of your
document.
- Use a "description" meta-tag and write your description accurately
and carefully. After the title, the description is the most important
draw for users. Make sure the document title and description attract the
interest of the user but also fit the content on your site.
- Use a "keyword" meta-tag to list key words for the document. Use a
distinct list of keywords that relate to the specific page on your site
instead of using one broad set of keywords for every page.
- Keep relevant text and links in HTML. Placing them in graphics or
image maps means search engines can't always search for the text, and
the crawler can't follow links to your site's other pages. An HTML site
map, with a link from your welcome page, can help make sure all your
pages are crawled.
- Use ALT text for graphics. It's good page design to accommodate text
browsers or visually impaired visitors, and it helps improve the text
content of your page for search purposes.
- Correspond with webmasters and other content providers and build
rich linkages between related pages.
Note: "Link farms" create links
between unrelated pages for no reason except to increase page link
counts. Using link farms violates Yahoo!'s
Site Guidelines and does not improve your page ranking.
For more information on improving the quality of your web site and your
site's search engine ranking, refer to the
"Search Engine Optimization" category in the
Yahoo! Directory. Sites
like Webmaster World feature discussion forums that can offer pointers on
web search. Unfortunately, we are not able to offer specific advice on the
placement of any given site in web search results.
Please Note: The sites listed in
Yahoo! Directory's Search Engine Optimization category are run by
independent third parties, and are not owned or overseen by Yahoo!.
Other Resources:
May you be graced with spiders soon!
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